PARTNER WITH THE MOVEMENT

STRONGER MINDS. STRONGER BODIES. STRONGER SPIRITS. STRONGER COMMUNITIES.

​PIF Club offers something bigger than access to a fitness audience. We offer access to a community that believes in what we're building.Our members don't just follow us online. They show up. They come out in the rain. They train through the heat. They attend our events, travel together, support our initiatives, donate to our mission, build relationships and continue coming back week after week. What connects them is a shared belief in becoming stronger physically, mentally and together as a community.

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That is what makes a partnership with PIF Club different. You're not simply placing your logo in front of people. You're becoming part of a movement people are already emotionally invested in. We want to work with corporations, healthcare organizations, government agencies, schools, universities, nonprofits and brands that see the value in investing in people. Together, we can provide more resources, create more experiences, reach more communities and give people more opportunities to become healthier, more connected and more involved.

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BUILT IN RICHMOND. BUILT FOR COMMUNITY.

PROUDLY PARTNERED WITH THE CITY OF RICHMOND

​PIF Club is proud to work in partnership with the City of Richmond Parks, Recreation & Community Facilities, creating free opportunities for Richmond residents to come together through fitness, wellness and community.

 

Through our programming at public spaces including 17th Street Farmers Market and Broad Rock Park, people from across the Richmond area have a place where they can show up, work out, meet someone new, build relationships and become part of something positive—without having to pay to belong. But what we're creating goes beyond a workout.

 

We're creating a free space for people to grow. A place where someone can improve their health while meeting a future friend, business connection, mentor, training partner or resource. People who may have never crossed paths otherwise are building relationships because they decided to show up. That's what community looks like to us. Our relationship with the City of Richmond represents the type of partnership we want to continue building: organizations and communities working together to make resources more accessible and create opportunities that improve people's lives.

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HOW WE CAN BUILD TOGETHER

A PARTNERSHIP SHOULD CREATE VALUE ON BOTH SIDES.

We don't believe every partnership should look the same. PIF Club can work with organizations to develop experiences and programs around their specific goals while creating additional opportunities for the people we serve.

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CORPORATE WELLNESS & EXPERIENCES

Bring PIF Club directly to your workforce or organization. We can create customized fitness experiences, employee wellness programs, team-building workouts, fitness challenges, networking experiences, wellness events and community engagement opportunities.

Our goal is to help organizations create healthier teams while giving employees an experience that gets them moving, communicating and building relationships outside of the traditional workplace environment.

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BRAND PARTNERSHIPS

PIF Club provides brands with an opportunity to connect with an engaged community through more than traditional advertising. Partners can become part of events, community workouts, digital content, product experiences, giveaways, challenges and custom activation . More importantly, strategic brand partnerships can help us bring additional resources and experiences directly to our members. We want our community to discover organizations, products, services and opportunities that can genuinely add value to their lives. Don't just advertise to our community. Add something to it.

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COMMUNITY & GOVERNMENT PARTNERSHIPS

One of our long-term goals is helping bridge the gap between the community and the institutions designed to serve it. Through partnerships with cities, agencies and community organizations, PIF Club can help create environments where residents become more connected to local resources, public information and opportunities for civic participation. Fitness may bring people through the door, but community can keep them connected. We want to help people better understand the resources available to them, become more engaged in their neighborhoods, attend community and public meetings, learn how local government works and become active participants in the future of their communities.

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YOUTH, SCHOOLS & ATHLETICS

PIF Club believes the lessons learned through fitness can follow a young person far beyond the field, court or gym. We want to partner with schools, colleges, athletic programs and youth-serving organizations to provide fitness training, athletic preparation, mentorship and personal development. Our programming can use fitness to reinforce discipline, leadership, confidence, teamwork, mental wellness, consistency and accountability while helping young athletes physically prepare for their upcoming seasons. We're not only interested in developing better athletes.

We want to help develop stronger young people.

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SPONSORSHIP OPPORTUNITIES

INVEST IN SOMETHING THAT'S ALREADY MOVING.

PIF Club offers multiple levels of partnership for organizations that want to invest in community wellness while receiving meaningful brand visibility and engagement. Every partnership can be customized according to the length of the partnership, campaign objectives, program involvement and needs of the organization.

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COMMUNITY PARTNER — STARTING AT $2,500

An entry-level partnership for businesses and organizations ready to support PIF Club and introduce their brand to our community.

Community Partners may receive logo placement on designated promotional materials, recognition on PIF Club digital platforms, three sponsored social media Story mentions, website partner recognition, verbal recognition at a designated event or workout and opportunities to provide approved promotional materials, products, offers or resources directly to our community.

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IMPACT PARTNER — STARTING AT $5,000

Designed for organizations seeking greater visibility and a more active presence within the PIF Club community. Impact Partners may receive all applicable Community Partner benefits plus a dedicated social media feed post, increased digital exposure, premium logo placement on designated promotional materials, placement on designated event signage or sponsor banners, additional Story integrations, verbal event recognition and opportunities for approved product sampling, giveaways or an on-site brand activation. We can also work with Impact Partners to identify meaningful ways their organization can provide resources or experiences that directly benefit PIF Club members.

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MOVEMENT PARTNER — STARTING AT $10,000

Movement Partners become meaningfully integrated into the PIF Club experience. These partnerships may include all applicable Impact Partner benefits plus premium brand positioning, multiple social media integrations, sponsorship of a designated program or community initiative, customized brand activation, co-branded content opportunities, company participation in selected PIF Club events, community engagement opportunities and a post-campaign partnership impact recap. Where appropriate, Movement Partners may also have opportunities to help create experiences for the community, including wellness initiatives, educational resources, product experiences, transportation support, community challenges or special events.

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PRESENTING PARTNER — STARTING AT $25,000+

Our premier published partnership level is designed for organizations that believe in the long-term potential of PIF Club and want to play a significant role in helping the movement grow. Presenting Partnerships are customized around the organization and may include premier sponsor positioning, presenting rights for an agreed PIF Club program or initiative, premium digital and physical brand placement, customized content campaigns, co-branded community initiatives, major event integration, employee engagement experiences, community activation, executive partnership planning and customized impact reporting. Depending on scope, category exclusivity and long-term partnership opportunities may also be negotiated. For organizations interested in making an even larger investment, PIF Club welcomes conversations around $50,000, $100,000+ and multi-year strategic partnerships.

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WHAT YOUR INVESTMENT HELPS US BUILD

YOUR PARTNERSHIP DOESN'T JUST HELP PIF CLUB GROW. IT HELPS US GIVE MORE.

Every investment gives us another opportunity to improve what we're able to provide to the community. Partnership support can help us purchase equipment, improve transportation, expand community outreach, support food, clothing and toy drives, develop youth programming, create larger community experiences and bring additional resources directly to the people who participate in our programs. Our vision is to eventually establish a permanent PIF Club home where our community can access programming more frequently throughout the week ....a place built around fitness, wellness, connection, mentorship and opportunity. And Richmond is only the beginning. As the organization develops, we want to bring the PIF Club model into additional cities and eventually additional states, creating communities where people can come together, become stronger and know they have somewhere they belong. A corporate investment helps provide the infrastructure required to make that vision possible. More resources allow us to serve more people. More support allows us to create more opportunities. And stronger partnerships allow the entire community to grow.

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LET'S BUILD SOMETHING BIGGER THAN FITNESS.

PIF Club wasn't built overnight. It has been built one workout at a time. One person at a time. One week at a time. We've watched people arrive as strangers and leave as friends. We've watched people who didn't believe they could finish a workout discover another level within themselves. We've watched people continue showing up through rain, heat, difficult days and everything life puts in front of them. And every week, more people come. We don't know exactly how big PIF Club will become, but we know what we're building is real because the community continues to prove it. We're not asking partners to believe in an idea that exists only on paper. We're asking you to look at what is already happening....and imagine what becomes possible when the right resources are placed behind it. Imagine more locations. More equipment. More youth being reached. More free programming. More community resources. More cities. More opportunities. More people find a place where they're challenged, supported and reminded that they don't have to grow alone. We have people. We have consistency. We have a vision. Now we're looking for partners who believe in where this can go. If your organization believes in stronger minds, stronger bodies, stronger communities and creating opportunities that people can actually feel, we invite you to become part of what we're building. Don't just sponsor another event. Help us build something that can outlive all of us.

 

PARTNER WITH PIF CLUB.

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